AI adoption, made simple · Dubai

Thousands of AI tools. You need the ones that fit.

Aptly cuts the noise for small and mid-size businesses. A hand-curated report telling you exactly which AI tools are worth adopting, what they really cost, and any UAE support schemes that may help offset it.

Paid by you, not the tools
Curated by a human
Built for the UAE
The problem

AI could help your business. Working out how is the hard part.

There are thousands of tools, endless hype, and no time to test any of it. The agencies offering a "free consultation" mostly want to sell you a custom build you don't need. So most owners either freeze, or waste money on the wrong tool. You shouldn't need to become an AI expert just to run your business well.

How it works

Three steps to a clear answer.

No meetings to sit through, no jargon to decode. Tell us about your business and we do the digging.

1

Tell us where the hours go

A 5-minute intake about your business, the tools you already use, and the repetitive work eating your week.

Takes 5 minutes
2

We hand-curate your report

A 5–8 page assessment: the tools that actually fit you, honest costs, what to skip, and any UAE grants or support schemes that may be relevant.

Curated by hand
3

You act with confidence

A clear, sequenced plan you can set up this month. Want a hand implementing it? It's optional, never required.

Yours to keep
What you get

A report you can act on, not another list to scroll.

  • Your priorities, ranked. The handful of changes that actually move the needle for your business, highest return first.
  • The tools that fit, with honest costs. A recommended pick and a cheaper alternative for each, with real pricing and the trade-offs.
  • What to skip. The over-hyped tools we'd steer you away from, and why. Saying no is half the value.
  • Relevant UAE support schemes. We flag the grants and free-zone programs that may help offset your adoption costs, which most owners don't even know exist.
  • A step-by-step rollout plan. What to set up first, in what order, over the coming weeks.
Why Aptly

Advice you can actually trust.

Most "recommendations" online are shaped by who's paying for placement. Ours aren't, by design.

Vendor-neutral by design

We don't build tools and we don't take placement fees to recommend one. You pay us, so the advice serves you, not the highest bidder.

Curated by a human

A real person assesses your business and vets each tool, not an algorithm handing back a list you could have Googled in five minutes.

Built for Dubai

Arabic and English, WhatsApp-first, PDPL-aware. Recommendations tuned to how business actually works here, not a generic global list.

Subsidy-smart

We flag the UAE grants and free-zone programs that may help offset your adoption costs, which most owners don't realise they can look into.

What Aptly is, and isn't

We're not a directory. We're not a consultant.

Those are the two usual ways to choose AI tools. We built something different on purpose.

The usual options, and why they're not us
The free route

Free AI directories

Free, and fully DIY
  • Thousands of tools, no guidance
  • Rankings shaped by affiliate fees
  • Prices usually out of date
  • You do all the work yourself
The premium route

Consultants and agencies

Enterprise budgets
  • High-touch, long engagements
  • Often want to sell a custom build
  • Priced beyond most small teams
  • Built for enterprises
Neither fits a small or mid-size team. Here's what we do instead:
✓ This is us

Aptly

Priced to your business
  • The right tools for you, chosen by hand
  • Vendor-neutral and honest
  • Current pricing, plus relevant grants flagged
  • No build, no lock-in, no upsell
Pricing

Simple pricing, scoped to your size.

Start with a fixed-price report, or go deeper. No lock-in, and no upsell to a build you don't need.

Essentials
AED 999
Fixed price
For solopreneurs and small teams who want a clear place to start.
  • A focused 3-page report
  • Your top priorities, identified
  • The AI tools that fit, with real pricing
  • Simple setup steps to get going
Get started →
Priority
FromAED 7,500
Scoped to your business
For businesses that would rather have it set up for them.
  • Everything in Standard
  • A deeper 10+ page assessment
  • Done-for-you setup and onboarding
  • A follow-up check-in
Get started →

Standard and Priority are priced to your business, based on your size and needs. You get an exact quote after the 5-minute intake, with no sales call required. Your report also flags any UAE grants or support schemes that may help offset your costs.

Questions

The things people ask first.

Can't I just ask ChatGPT which tools to use?

You can, and for a rough idea it's a fine start. But a chatbot won't give you today's real pricing, won't know which UAE grants or schemes might apply to you, isn't accountable for the advice, and has no reason to be honest about what to skip. We do the vetting, keep it current, tailor it to your business, and stand behind it.

Do the tool companies pay you to recommend them?

No. Your report is paid for by you, which is exactly what keeps it neutral. If we ever hold a referral link to a tool we recommend, it's clearly disclosed and never changes what we recommend. The tool is chosen on merit first.

Is this right for the size of my business?

It's built for solopreneurs up to mid-size companies of around 200 people. If AI feels like it should help but you don't have a dedicated team to figure out how, you're exactly who this is for.

I'm not technical. Will I be able to use this?

Yes. We favour tools you can switch on without a developer, and everything in your report is written in plain language. If you'd like hands-on help setting things up afterwards, that's available, but never required.

Stop scrolling tool lists. Get the ones that fit.

Tell us about your business in five minutes. We'll send back a clear, honest plan you can act on.

Get your assessment